Denim Branded: Jeanswear's Evolving Design Details lb-collection-full-priced-3 SB Tanning Co leather patch

SB Tanning Co leather patch

This industrial-strength fabric comes from Britain’s oldest

faded look

discovered as a skin conditioner

Denim Branded: Jeanswear's Evolving Design Details lb-collection-full-priced-3 SB Tanning Co leather patchMost take for granted that a pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Williams book is exclusively dedicated to denim branding and deconstructs every element that goes into branding a pair of jeans. These elements are a jeans' identity, its source code, a marker from which to discover the jean provenance.