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Wella Soft Color No Ammonia Hair Color 50 Light Brown L'Oréal Casting Crème Gloss The highly pigmented liquid illuminatorNo Ammonia Shea Butter, Coconut Oil & Aloe Vera "90%* less Hair Breakage *vs untreated hair" Up to 4 weeks of Shine Delicate floral frangrance Love your healthy colored hair with 90% less hair breakage and shine for weeks ! Thanks to Wella Soft Color, the new advanced natural hair color that respects your hair. The Ammonia free & caring formula is infused with Coconut oil, Shea Butter and Aloe Vera for radiant multi dimensional tones and harmonious