COLOR WOW Color Control Purple Toning + Styling Foam product type_purebrow Why It Works: You're combining

Why It Works: You're combining a potent active fluid

2019 Real Simple Road Test Award - Easiest to Use

Retinal—one of the most efficacious forms of vitamin A—is encapsulated in an exclusive delivery system for enhanced stability and targeted delivery deep within skin’s surface

After cleansing and drying face

COLOR WOW Color Control Purple Toning + Styling Foam product type_purebrow Why It Works: You're combiningWhy it's WOW Lavender tinted foam neutralizes yellow and brassy tones instantly No mess alternative to purple shampoo (use on wet or dry hair) Never sticky, stiff or crunchy for shiny, bouncy, supple results Fair light color shades (blonde, gray, white, highlights); for all hair types and textures.